Digital Business Models
Digital change is progressing and that means changing framework conditions at short intervals. This applies to society, industry and technology. The pivotal point here is the business model and the value creation processes. A new strategic direction is needed in order to react quickly to changing customer requirements or to seize digital opportunities as a result of change.
Purple Bird Technology helps companies to Digital and innovative solutions to implement, Business models and processes optimize and to further develop Secure competitive advantages and better results achieve.
Customer orientation is a key pillar for adapting to the rapidly changing market. Our experts focus on customer experience, commerce processes and omnichannel strategy.
Big data is the key to new business models. A data-driven realignment uses modern platforms, AI and a strong data basis to provide deep insights and find the path to more added value.
According to the Federal Statistical Office, over 80% of the German population buy goods online. The Internet has thus become the number one marketplace. In order to attract customers to its products, they must be designed simply and in line with customer requirements. The simple digital purchasing process is particularly important. Purple Bird Technology helps its customers to take advantage of this opportunity.
The challenge
The Online Store
flaschenpost is a fast-growing, successful company. A key challenge in the FMCG (Fast Moving Consumer Goods) market is the low margins. The key for successful players is to reduce costs and increase the average basket size.
We identified three key areas for optimization:
- Agile Working
- Digital & simple processes
- Automation
Solution I
Agile Working
In order to reduce the costs per feature with the help of speed of development, we introduced two new development teams use the agile SCRUM method. By identifying the technical Legacy issues with the greatest impact and their elimination the speed of development was further increased.
Solution II
Digital & Simple Processes
Together with the customer's development team we further developed the checkout processes in order to successfully cross-selling and upselling in the checkout area of the online store. push. The project led to a significant increase in of the average shopping cart value.
Solution III
Automation
With the use of our product owners the B2B business could be optimized through extensive automation of the business processes for key accounts. These could now use ordering systems to fully automate the ordering process process. This system advantage for The key accounts give flaschenpost a strategic competitive advantage.
The Result
Digital & simple processes
Together with the customer's development team we further developed the checkout processes in order to successfully cross-selling and upselling in the checkout area of the online store. push. The project led to a significant increase in of the average shopping cart value.
