Digital Leadership
Technological innovations are the answer to ongoing uncertainty and the changing market. Equally important are the employees who work for the company. Successful organizations strengthen and empower their teams, utilize individual potential and thus create a sustainable competitive advantage.
Digital leadership is made up of the terms "digitalization" and "leadership". Digital leaders serve as role models in the company by cleverly leveraging the benefits of digitalization with a focus on on the human being. With the courage to try new things and the ability to learn from mistakes, you can help companies as a trainer, consultant, mentor, coach or Facilitator support.
Agile organizations are constantly evolving. Above all, managers who encourage their employees to be creative, share ideas and develop solutions as a team deliver the best results. These role models are digital leaders.
Social challenges such as the climate crisis, social movements and the pandemic have brought about a transformation that has changed people's behavior, thinking and expectations. This also has an impact on the way we live and, above all, work. Companies must now initiate change and change their corporate culture with the help of digital leaders.
Purple Bird Technology supports the change by having our consultants act as role models in the projects and show how to incorporate digital advantages. This approach empowers internal colleagues to dare to try out new things and thus develop into digital leaders themselves.
Employee acceptance is the goal of every transformation project. Here it is important to respond to the needs and individual learning types. In addition, the formats must be accessible, exciting and practical in order to avoid barriers.
Purple Bird Technology has many years of expertise in the field of further education, training and coaching and offers its customers project-accompanying formats as well as training and coaching on our focal points, but we are also happy to conceptualize individual requests.
We also support you in "training your digitalization team". Here we focus on training in stakeholder management, project management, communication, negotiation management and escalation management. We place a particular focus on escalation management, as it is a strong success factor for a successful transformation.
We give serenity - this guiding principle characterizes the way we carry out projects. It is important to tailor the communication plan to the specifics of the company. Project marketing is set up in parallel. An important success factor is communication with key persons - these can be know-how carriers, budget managers or management staff. With these internal communicators, information and a positive mood can be created in the corporate culture. Purple Bird consultants are specially trained in these aspects and take on the role of change manager or SCRUM master.
The Challenge
Digitization printing
Our client is a fast-growing company in the renewable energy sector. The pressure to digitize and professionalize has increased enormously as a result of this growth. To counteract this, various global digitization projects have been initiated. Numerous new appointments and changes to the top management team triggered a reorganization of the ongoing digitalization projects.
We identified 4 focal points:
- Digital Leadership
- Stakeholder Management
- Training & digital culture
- Strategic realignment
Solution I
Digital Leadership
Purple Bird Technology filled the position of interim program manager. One successful change was the intensification of cooperation between the project managers of the individual digitalization projects. This ensured that the speed of the projects could be maintained even in cases of vacation and illness.
Furthermore, complex issues could be resolved in sparring sessions and peak loads could be absorbed more easily. In addition, the employees' uncertainty was greatly reduced with the digital role models.
Solution II
Stakeholder Management
In the event of difficulties in the project, employees were able to pass the issues on to our digital leader. Although no decision-making powers were given, the difficulties and problems were successfully resolved through negotiations and stakeholder management in the interests of the customer. There was no chain of escalation.
In addition, Purple Bird Technology further developed the framework conditions for the digitalization projects so that many conflicts did not arise in the first place.
Solution III
Training & Digital Culture
Through short and concise training sessions (integrated into the daily routine), observations, regular feedback and a clever combination of sparring duos, the quality of delivery increased noticeably and also led to an improvement in team spirit. Through joint development, uncertainties were further reduced and the corporate culture was sustainably strengthened.
Solution IV
Strategic Realignment
In addition, Purple Bird Technology advised on the strategic direction of the digitalization strategy, the expansion of program management and the further implementation of personnel development measures.
